The Rodeo Culture is our most valuable asset. Our Core Values are cultural cornerstones because they are the foundation of who we are and keep us focused on the "how" part of achieving our mission. The Rodeo Team is obsessed with Patient Safety, Patient Experience, Smile-DNATM, and our other Core Values because they motivate us to create high-end value for our patients at the most affordable costs. We recognize the importance of communicating our Core Values to the world, because they reflect how we operate and what you can expect from our team.